Oh, what a day!!
Commentaries and documentaries saturate the airwaves. Editorials and paid adverts are also seen in the print media. Rallies are held at different locations, serving as platforms for articulated speeches. What of the workshops and symposium here and there. Some even walk the streets in branded attires.
When you ask, “What is happening?”, “What is all these about?” 
You are told, “It is the international day of QQQ.”
QQQ could be Peace, Labour, Women, Science, Climate, Food, Energy, Cancer,...
An international (day) observance, also known as an international dedication or an international anniversary is a period of time to observe some issue of international interest or concern. This is used to commemorate, promote and mobilize for action. Many of these periods have been established by the United Nations General Assembly (UN) and her sister organizations.
The biggest and oldest organization- the Kingdom, has set aside a day to celebrate the most important theme in humanity- salvation- a day to promote the Gospel and mobilize sinners to respond. How often do we commemorate this special day, which happens to be today?
Today is world salvation day; every day is world salvation day!

Psalm 96:2 Sing to the LORD; praise his name. Each day proclaim the good news that he saves. (NLT)